Following a complete refurbishment of the Student Central building, Bradford University decided to introduce a food menu to two of its bars, The Sports Club and Amp Bar.
The bars which serve the University’s 11,000 students, operate for 30 weeks of the year and sell on average, 130 Big Al’s products each week.
Mike Wakefield, Bar & Retail Operations Manager at Student Central says: “We were introduced to Big Al’s by 3663. We wanted to provide a quality menu at affordable prices for students and we were instantly impressed by how Big Al’s could help us achieve this.
“The company worked with us to develop the right menu for our target market ensuring we got the overall concept right. We’ve had many positive comments from students on the quality of the products, and our 50+ staff has found them very easy and quick to prepare.
“By adding Big Al’s to the menu we’ve been able to minimise wastage and increase dwell time in the bars. We’ve also found that people will spend more on drinks whilst eating so our wet profits have increased as well. We are even looking to extend the menu for next term.”
The University serve Big Al’s products with a salad garnish at £2.50 or with chips at £3.70.
The pre-cooked Big Al’s range is ideal for occasions when quick, extra food sales are needed as they can be microwaved from frozen in under two minutes. They require only a freezer and a microwave to prepare and they deliver a genuine flame cooked taste as they are pre-cooked over an open flame.
