Here some of the trends and opportunities that will ensure we keep close to developments in the Food To Go fast-growing market.
TECHNOLOGY RULES:
Online continues to grow in impact. Consumers want a seamlessly integrated technology experience. New models are emerging, offering better, faster, personalised delivery for a wider range of products. Operators are seeking out opportunities in technology to allow customers to order food ahead via online apps etc.
This benefits the operator by improving order accuracy and increasing transaction value.
STR-EAT FOOD:
A trend that shows no sign of dwindling in popularity, str-eat food inspired from the globe continues to be a big hit. Big and bold flavours with a focus on sharing is key.
SNACKING AND BREAKFAST SOARS:
Welcome to the breakfastrevolution. With increasing numbers of ‘Breakfastarians’, typical breakfast foods are no longer for fi rst thing in the morning. The very texture of breakfast is being transformed. The morning meal used to be populated with “smooth and soothing” foods like scrambled eggs and oatmeal, but has since become full of “aggressive” meals like fried chicken, chorizo, and coarse whole-grain cereal.
Convenience retailers also need to pay more attention to snack-size handhelds, carfriendly packaging and step up their game with grab-and-go offerings.
EXPERIENCE WINS: CONSUMERS ARE LOOKING FOR AN IMMERSIVE EXPERIENCE
There is an increased growth in the number of “Foodvenience” & “Grocerant” retailers. Operators are diversifying their traditional grab and go and fast food offerings with more fast casual concepts. Build your own burger and salad bars are being added to meet growing customisation expectations.
In-store design & flow can impact sales with in store theatre driving impulse purchases.