And no, this is not an article about UFC champion Conor McGregor.
The Grand Mac is proof that premium burgers are on trend. MacDonald’s will be launching two new sizes of Big Mac’s, the larger Grand Mac, and the smaller Mac Junior. MacDonald’s were forced down this route as it emerged that only 1 in 5 Millennials have tried a Big Mac.
MacDonald’s have followed Burger King’s lead, who already offer different sizes and versions of their Whopper burger.
The question to be asked is, will customers be satisfied with a bigger burger, or do they want a better quality of meat and build as well?