Think of two things that go hand in hand: Pen and Paper. Table and chairs. How about one of Big Al’s favourites: food and live sport. With the help of our tips and insight, learn how best to position your pub as the place to eat and drink during live sporting events.
The Super Bowl has become increasingly popular with British sports fans in recent years, and by offering an immersive American themed NFL screening experience, you will profit this coming February. Additionally in February and through to March is the Six Nations. Always a popular event, the Six Nations is vital for operators to tap into in order to increase footfall and profit.
Insight shows that sports fans are likely to spend longer, and crucially, spend more, in pubs that offer hot food and snacks during sporting events. 80% of people drinking and watching sport in pubs also purchase food, so perfecting your menu during a sports fixture is vital. It is important to consider what type of food sports fans are looking for. Facts show that 71% prefer hot food during a match, and with this in mind we recommend offering hand held snacking foods and sharing platters – dishes that are easy to eat in a busy bar with limited dining or seating facilities.
Big Al’s Flame Cooked Beef Burgers and Gourmet Hotdogs are ideal menu options during the game, appealing to customers who desire a quick and tasty dining solution. These can be dressed up to suit the occasion and by allowing diners to customise their dish with condiments, cheeses and toppings of their choice you will impress them with your almost unlimited menu.
Sharing dishes will be crowned as champions on any sporting event menu. Big Al’s Flame Cooked Buffalo Chicken Wings can be served in baskets as a sharing dish or as part of a pick’n’mix platter for customers looking to share lighter bites during the big game. Add Big Al’s authentic, hand-twisted Italian Pizza Twists to your sharing platter for a winning combination.
It’s also important to ensure that not only your establishment, but also your team is ready for the event, particularly during the pre-match and post-match rush. Kick off and match duration represents a constant time frame by which a pub’s serving efficiency will be judged. With a pub full to the brim with sports fans, having quick and easy food to prepare throughout the match is essential.
Tips:
- Create a calendar containing upcoming games you will show and tailor your menu around this
- Communicate – both on social media and in house – which sporting events you will be showing and if you have any special match day promotions
- Make sure to plan and prepare your establishment with enough time in advance of the big day
For further insight and advice on building the perfect menu for your on-trade establishment download your free copy of the Pub Guide HERE
