Today’s consumers – particularly millennials and Gen-Z – want to have a completely immersive dining experience. Food is no longer just about taste – diners are looking for all of their senses to be stimulated. Therefore, in order to attract customers, operators must ensure their outlet has an on-trend and contemporary look and feel.
The UK branded restaurant market has grown by 55% in the last decade[1], and with the value of the market expected to reach £22bn in the next five years[2], operators that deliver a different and exciting experience, as well as taste, are onto a winner.
Creating a catering concept
Getting to know customer wants and needs, is the vital first step for operators to consider in order to create and promote a successful branded food concept. For each and every concept install, Big Al’s offers an end-to-end partnership solution that delivers operators with a recipe for success. By using POS and bespoke marketing support that is offered in the food concepts, operators are sure to make their branding stand out. As well as offering branding support, Big Al’s works closely and builds up relationships with the catering team, to provide industry insight, menu engineering and help in delivering a profitable concept.
Big Al’s Diner
With a 1950’s, Americana vibe, Big Al’s Diner encourages customers to take a big bite into the great tastes of the USA. From a double-stacked burger to a loaded hot dog, a classic American diner calls for an American-inspired menu. Perfect for stadia channel, the Big Al’s diner can transform any venue into an on-trend and go to eatery for snacks, on the move meals and all day dining.
Norwich City FC success
Norwich City FC and Big Al’s partnered at the start of last season in July 2017 to revamp one of the clubs largest, and underperforming kiosks. The catering team at Carrow Road were impressed by the Big Al’s Diner visuals, branding ideas and menu items.
Sean Crisford, Stadium Bars and Kiosk Manager at Norwich City Football Club comments: “The designs sent for Big Al’s Diner really stood out to the team and I, and we could envisage the concept working well on-site and knew our customer base would enjoy the products Big Al’s had to offer. As a destination kiosk we needed to give fans a reason to walk there and by introducing the concept and products, such as Big Al’s Flame Cooked Beef Burgers, Mesquite Chicken Wings and BBQ Pork Rib Steak, we have seen a 50% increase in sales and a vast improvement in footfall to the kiosk.”
After such a successful introduction, the start of this season saw the launch of another two Big Al’s kiosks in the family stand of the stadium, as well as the team recently carrying out a very successful sampling the newly launched Big Al’s Sausage Pattie at a Sunday morning friendly against local team, Ipswich Town FC.
Explore the Big Al’s branded concepts here
[1] Savills Casual Dining Report 2016
[2] EY
