Fourth annual National Burger Day to take place on August 12th
Simon Communities in Ireland will receive one meal for every burger sold
The classic cheeseburger is Ireland’s favourite burger, according to new research
19 July 2021 – With the reopening of indoor dining now firmly on the horizon and foodservice finally starting to show signs of returning to some degree of normality, the hunt for Ireland’s best burger has begun thanks to National Burger Day.
In support of the foodservice sector, Kepak’s fourth annual National Burger Day is encouraging customers to get out and have their say by voting for their favourite burger, while also showing some much-needed support for local food outlets and operators as they emerge from recent pandemic related closures.
Following a jam-packed virtual celebration last year, National Burger Day is back on August 12th and bigger than ever this year – with outlets across Ireland once again battling it out for the coveted title of Ireland’s favourite.
To top it off, for every burger purchased and a photo shared online with the hashtag #nationalburgerday, a meal will be donated to Simon Communities across the country, with over 14,000 meals donated in 2020 as part of the campaign.
Hundreds of Irish food businesses of all categories and sizes are set to take part in the search for Ireland’s best burger, from much-loved fast-food joints to family owned-pubs, hotels, and speciality burger restaurants.
Voting is already underway and customers across the country have just over three weeks to cast their important vote online through the dedicated website – www.nationalburgerday.ie.
Votes from all corners of the country will be gathered and counted and Ireland’s Best Burger will be announced on National Burger Day, August 12th, 2021 – an event sponsored by Kepak, and supported by Flipdish, Blenders, Coughlans and Kilmeadan, with participating businesses all over the country marking the day by offering a Buy One Get One Free exclusive offer on selected burgers.
“We’re delighted that National Burger Day is returning even bigger and better this year,” said John Savage, Kepak Foodservice Solutions Commercial Director. “After what has been a challenging period for Irish foodservice operators, this campaign truly is the coming together of Ireland’s biggest and best food brands in support of the sector and the beloved burgers on their menus. National Burger Day is so much more than a competition – it is a celebration of a beloved national food staple and world class foodservice providers. After a difficult year for those operating in the sector, we are excited to host this nationwide battle of the burgers and put a positive spotlight on Irish food outlets.”
“We are delighted to once again come on board as a lead sponsor for National Burger Day in conjunction with our partner, Kepak. Over the last year Flipdish and Kepak have worked closely to help customers navigate through an extremely difficult period. By referring business to Flipdish, Kepak’s customers continue to pivot and grow using Flipdish’s solutions. Our relationship will continue to thrive as businesses reopen and technology such as Table Ordering becomes commonplace for many hospitality businesses,” added Simon Ward, Head of Partnerships, Flipdish.
David Chandler, Sales Director, Blenders, commented: “As outdoor and now indoor dining returns, tables are turning faster than ever before, and in 30 years I cannot recall burgers featuring on menus so heavily. The winners this year will really have something to shout about.”
Jennifer Kitson, National Partnerships Manager, Simon Communities, concluded: “On behalf of everyone at Simon Communities in Ireland, we would like to extend our thanks to National Burger Day, Kepak and all the supporters for their efforts on this campaign. Last year was a huge success and we received an incredible donation of 14,000 meals for people experiencing homelessness that are supported through our services. We are delighted to be a part of the campaign again this year. Good luck to all those who are participating!”
Meanwhile, it’s clear that Irish burger enthusiasts know their stuff when it comes to judging as, according to recent research* undertaken by Flipdish, the quintessential cheeseburger is by far the most popular burger order in Ireland, followed by classic and bacon burgers.
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Notes to editors:
*Flipdish conducted research which look looked at 30,000 burger orders from 200 Irish stores. The research showed that cheeseburgers were the most popular burger order.
| Type | % |
| Chicken | 1.0% |
| Veggie | 10.1% |
| Cheese | 43.8% |
| Fish | 0.1% |
| Mushroom | 0.5% |
| Bacon | 19.6% |
| Plain | 24.9% |
About Kepak
Kepak Group is a family-owned innovative meat company with a rich heritage of over 50 years of meat craft. From the establishment of a butcher shop in Dublin in 1966, Kepak has grown significantly and today the Group has a turnover of €1.5bn and employs over 3,500 people. Kepak operates 12 manufacturing facilities throughout Ireland and the UK with sales offices in Europe, the US and Asia. The Group markets a broad range of fresh and value-added meat products serving the foodservice and retail market with market leading brands Big Al’s, Rustlers, Celtic Beef and John Stone.
