ScotHot 2017 takes place this week; the biggest food, drink and hospitality trade show Scotland has to offer. With that in mind, Mark Violet, our Business Development Manager in Scotland, shares insight into the biggest trends taking over Scottish foodservice.
If you’ve got any questions for Mark, come find him at stand 4263 during the show!
Regionalisation
“This has become a really big thing for consumers in Scotland”, says Mark, “where food is from and, especially, whether food and ingredients have been sourced locally and responsibly is influencing dining decisions like never before. Having personally visited one of the many Kepak farms in Dublin, I can say from experience that we have rigorous standards and that we pride ourselves in every step from farm to fork”
We’re proud of our Irish heritage, just across the water from Scotland, you can be sure our range will satisfy customer’s demand for regional products, to be sure!
Personalisation
“Of course, this is big all over the UK but we are seeing this trend become as big in Scotland as it is anywhere else in the home nations. Offering customers their own say in how their food looks, how it tastes and what it’s prepared with help formulate an experience, rather than just a meal. This is what your diners are willing to pay the extra money for”.
Adding a premium price point, exploiting social media and indulging customers in a unique experience, are all potential benefits from this trend. Check out our recent blog if you’re interested to know more.
Serve up a spectacle
“There are a lot of great places offering fantastic food. You may well have your food offer down to a tee, but one thing Scottish diners are really calling out for is a bit of style in the way their food is presented. Getting your food right is one, admittedly very important, part of the puzzle, but unless it is served correctly, you’re missing a trick. Slate plates and wooden serving boards are all popular options that will give your food offer the look it deserves.”
A little bit of effort goes a long way and with Scottish consumers crying out for aesthetic services, you’re falling at the last hurdle by taking short cuts on presentation. A small amount of effort will go a long way – all the way through the realms of Instagram, Facebook and Twitter, in fact.
ScotHot
“These Scottish trends; great services, locally sourced and personalisable menu offers are some of our proudest trademarks. That’s why we’re really excited about ScotHot 2017.
“At Big Al’s we understand that trends change all the time, so innovation is key for us and I am delighted to confirm that we have several exciting new products coming over from Dublin to the UK, which you’ll be able to taste by visiting us on stand 4263 at the show.”
Image source: Sec.co.uk
